think big fail big

what if you 10x'd your biggest goal and cut the deadline in half? you'd probably fail. and that failure would produce better results than your current "safe" goal ever will.

the paradox of ambitious failure

here's math that breaks people's brains: 10% of a massive goal is often more than 100% of a small one.

if your goal is to make an extra $5,000 this year and you hit it — great, you're $5,000 richer. but if your goal is to make an extra $500,000 and you "only" hit 10% of it, you're $50,000 richer. the failure produced 10x the result of the success.

this isn't hypothetical. it's how ambitious people actually operate. they aim absurdly high, knowing they'll fall short, because falling short of extraordinary still beats nailing ordinary.

why people aim low

fear. specifically, the fear of looking stupid. setting a goal to "read 5 books this year" is safe because you'll almost certainly hit it. setting a goal to "read 100 books" feels exposed — what if you only read 40?

but 40 books is still 8x more than your safe goal. you failed and won simultaneously.

the real risk isn't aiming high and missing. it's aiming low, hitting it, and spending your life wondering what was possible.

the 10x framework

take your current biggest goal. multiply it by 10. now cut the timeline in half.

yes, it feels ridiculous. that's the point. ridiculous goals force you to think differently. you can't 10x your results with the same strategy — you need new approaches, bigger moves, more creative solutions.

the thinking required to attempt the impossible is where the real growth happens, regardless of the outcome.

give yourself permission to fail spectacularly

mediocre goals produce mediocre effort. massive goals produce massive effort. even if the outcome falls short, the effort and growth don't.

stop protecting yourself from failure. start protecting yourself from a life of cautious, forgettable adequacy.

if this resonated, share it with someone who needs to hear it.